Through its local coverage, La Poste aims to become a major player in the development of rural areas when it comes to digital technology. It takes part in numerous regional events dedicated to the matter.
Ruralitic offers elected officials a series of plenary sessions and workshops on digital issues, namely in terms of improving access to rural communities and their appeal. At the 2018 edition, Le Groupe La Poste was well represented with its 24 m2 stand ideally positioned near the Auvergne-Rhône-Alpes Regional Council and the Cantal Departmental Council.
With 630 participants over the space of three days, everyone agreed that 2018 was indisputably a great year for Ruralitic. The key concept behind the fair, ‘territorial development and cohesion depends on the digital offering’, is gaining ground with rural elected officials. Minister of Territorial Cohesion, Jacques Mézard, and his Secretary of State, Julien Denormandie, who opened this 13th edition of the fair in the presence of numerous well-known figures, were pleased to acknowledge this.