La Banque Postale (LBP) is the 12th largest bancassurer in the eurozone, serving 10 million active banking customers, 36 million personal risk/protection policyholders and 13 million savings/pension policyholders, in 19 countries, with a comprehensive range of products accessible to all. As a mission-led company, LBP is continuing to implement its roadmap and remains focused on its objective of building a European leader in bancassurance committed to efficiently delivering socially responsible products and services to all of its customers.
La Banque Postale launched a drive to win new customers and increase aff inity sales in retail banking, signing up 647,000 new and newly equipped existing retail customers in 2024. The bank’s streamlining measures led to the decision to close Ma French Bank, while offering its employees the opportunity to continue their careers with LBP and giving Ma French Bank’s customers the option of opening an account with LBP. In the domain of sustainable finance, LBP strengthened its leadership by rolling out the Impact Weighting Factor to new commercial real estate loans and asset and project finance originations, and with CNP Assurances eliminating term creditor insurance premium surcharges and exclusions for breast cancer survivors. It also continued to broaden its range of digital services, via solutions such as Wero for instant payments by mobile, and a transfer initiation service for business customers and local authorities
Banque de Financement et d’Investissement has been renamed Banque des Entreprises et du Développement Local (BEDL) to better illustrate its strong local roots as the leading lender for local authorities and public health establishments since 2015, as well as its role as a partner to half of the companies in the CAC 40 and SBF 120 indices and 11,000 SMEs/mid-caps. During 2024, Tocqueville Finance was officially merged into LFDE, following LBP AM’s acquisition of LFDE in July 2023 which created a leading European multi-specialist in conviction-based management with a total of €74 billion in assets under management at end-2024.
Operating in a market driven by key social issues (healthcare and personal risk protection), in 2024 CNP Assurances and La Mutuelle Générale created a major player in social protection – CNP Assurances Protection Sociale – 65%-owned by CNP Assurances Holding and 35%-owned by La Mutuelle Générale. La Banque Postale signed a memorandum of understanding with BNP Paribas to set up a distribution partnership for a leasing-based mobility offer to be marketed among La Banque Postale’s retail customers. And on the international front, CNP Assurances continued to develop its open model, signing an exclusive 20-year agreement with Banco de Brasília in Brazil. Also during the year, LBP became the first commercial bank to publish a Climate & Nature report. The overall aim of publishing this report is for LBP to be able to more effectively measure the impact of its activities on nature and the environment as a whole.