TRANSCRIPTION CAPSULE JEREMY CHAZEAU
Hello everyone. Today we're going to be talking about the usefulness of La Poste and its positive impact on local communities with Jérémy Chazeau, managing director of Gleam, an association that works for social and digital mediation in the Mayenne and Sarthe regions.
First of all, could you tell us a bit about the Pand@ initiative ?
Pand@ brings together all of Gleam's digital initiatives. We have a three-wheeled vehicle, a sort of large electric bicycle, which travels the streets of Laval. The idea is to reach out to residents at the foot of buildings, outside schools, near gymnasiums and community centres, to arouse their interest in digital support. We have a number of tablets, smartphones and computers at our disposal, for the little things that get in the way of everyday life: ‘I don't know how to send my CV via an email inbox; I've lost the password to my email inbox; how do I secure my data online; I need to register my youngest child for after-school care’. For actions that may require a little more time or a little more confidentiality, we also provide appointments at home at the request of users. But the idea is really to give people confidence in their ability to use digital tools, and to accompany them physically, if necessary, to the Etape Numérique of the La Poste Groupe, to a neighbourhood centre or to a social centre to offer group support. Pand@ is an acronym for ‘point d'accompagnement numérique aux démarches administratives’ .
How did the Pand@ project come about and what needs did it meet ?
For us, the idea is above all to respond, on a day-to-day basis, to what is known as the ‘digital divide’. Young people need support, older people need support and I'd like to say that, in the middle, we're dealing with people who need reassurance. Often, in almost 75% of cases, the first approach is a simple discussion, a social connection. It's "hello, how are you? how are things in the neighbourhood? We have a chat, and it's through this discussion that the mediator is able to guide the user in the right direction: "Do you have a specific problem with digital technology ? That's how we overcome the barriers. The key word in this system is spontaneity in the relationship with the resident.
Can you tell us more about Gleam's partnership with the La Poste Groupe ?
We work a lot with the La Poste Groupe, particularly at the France Services office in Saint Nicolas in Laval. In 2024, we helped 426 people with their digital procedures. We've been providing mediation services in post offices in Mayenne for over 20 years. And, since 2022, we've also been providing social mediation in post offices in the Sarthe. The Post Office finances the operation of our three-wheeled vehicle in the neighbourhoods of Laval. I can also announce that from 2025, we will be duplicating all these actions in the south of the department, with actions in rural areas.