Our purpose : To be the first European platform for links and exchanges, human and digital, green and civic, at the service of our customers in their projects and of the society as a whole in its changes.
Strategic priority 1 : "Making your life easier" : our customer focus
La Poste aims to place customers, whether individuals, companies or local authorities, at the heart of its strategic model. The Group's performance indicators, key skills, managerial culture and organisation are all aligned with this focus on customer satisfaction. La Poste also intends to innovate in order to remain the preferred provider for end-customers and to develop personalised services that respond to emerging uses and habits.
Using the La Poste mobile application, it will be possible to geolocate La Poste's nearby contact points and the physical or digital services provided, according to the customer's preferences. Using the same application, it will also be possible to consult the parcel-tracking service of other operators.
In addition, the Group will seek to win over new customers, particularly young people and small businesses, who will have access to comprehensive support services, combining logistics, digital tools and banking solutions.
La Poste also aims to improve its knowledge of customers' profile and expectations, at each key moment in their lives, and to be able to recognise each customer in their interactions with the Group.