What are La Poste’s objectives when it comes to new services? How can they be achieved? What offers are there for organisations and companies? Answers of Jean-Michel Molette, director of the New Services business unit for the Services-Letters-Parcels branch.
J.M Molette : Our first challenge is to develop new services. We need to respond to our clients’ needs, to help organisations be more effective in deploying public policies or to help companies improve their commercial performance and the impact of employee travel.
Our second challenge is excellence in the implementation and deployment of new services. We need to continue the quest for operational excellence which we measure using the NPS (net promoter score), an indicator used by the biggest companies to evaluate customer satisfaction.
J.M Molette : A first new offer concerns organisations and companies. I’m talking about La Poste’s support for the bicycle plan the government has introduced: our 360° ecomobility offer which includes advice, management and training now extends to electric bicycles.
But we also support organisations and companies in a specific way. Organisations first. We can help the federations of municipalities to know and manage their territories better by giving them a graphic overview of the territory and structured mapping around six themes (demographics, accommodation, economy, silver economy, mobility, land-use planning). This helps elected officials in their decision making on major local public service activities.
Also, as part of the innovative digital school and rurality of education plan, schools are equipping themselves with tablets in order to support school-based learning. La Poste is supporting this transformation through the educational tablet Sqool and offering an after-sales service provided by La Poste for the whole life cycle of the tablets (mobile class packaged offer).
Finally the DÉPAR programme (Energy Diagnostics to Support Renovation) created by La Poste allows communes to support citizens’ access to information regarding the improvement of their environment.
J.M Molette : The contractualisation of Proxi Courses will become simpler from November which will allow us to revitalise the offer to provide a local delivery solution for tradespeople via the postman.
Furthermore, this October we are launching the Proxi Equip PLV offer to help improve the performance of advertising campaigns in shops. This is done thanks to the installation by the postmen of point-of-sale displays which are simple to set up and mean that in the end 80% of the aids produced are installed, compared to 30 to 40% today.