Parcels aligned, carbon saved. How can we reconcile the growing volume of parcels to be handled each year (490 million parcels delivered in France in 2024) with the ambitious goal of reducing CO2 emissions ?
The innovation came from the world of video games, with a logic as playful as it is effective: stack as many parcels as possible in the trucks, avoiding empty spaces, in the manner of the game Tetris.
Thanks to this winning Tetris®-style logic, La Poste has tripled the number of parcels transported in a single truck, from 1,500 to 4,500. Better-filled trucks mean fewer trucks on the roads and less pollution, with a final score of 15,000 tonnes of CO₂ emissions avoided every year. Tetris mode is therefore a real lever for the environment.
La Poste has turned the tables on carbon reduction. By referring to Tetris, it proves that it's not always necessary to rely on cutting-edge technologies to move the lines.
VivaTech 2025 will feature the collaboration between La Poste and Tetris. Philippe Wahl, CEO of La Poste Group, and Maya Rogers, CEO of Tetris, will perform a unique duet on the show's main stage on June 13. They will tell the story of how their companies have both succeeded in transforming their business models in a technologically disruptive world. Visitors will also be able to enjoy a range of activities on the La Poste stand.
Finally, Tetris stamps will be issued for the occasion. They will be sold online and in major post offices across France for all fans and nostalgics of the iconic game.
This innovative partnership between La Poste and Tetris combines ingenious gaming and sustainable logistics, setting a new environmental standard.