Capitalising on this trend, Geopost has significantly invested in its out-of-home network and today operates one of Europe’s densest out of home cross border network, providing worldwide delivery options for e-commerce shippers and their customers. Geopost’s pan-European OOH network is already connected by regular cross-border linehauls, ensuring seamless parcel flows across 28 countries. It is supported by daily cross-border OOH routes, enabling parcel delivery from Pickup point to Pickup point across borders.
Thanks to this network, Geopost is meeting the needs of the 63% of regular e-shoppers who purchase cross-border on foreign websites (+5 points in 2025 vs. 2023, notably due to e-shopping between neighbouring countries).
A key element of Geopost’s approach is its hybrid network strategy, combining home and out-of-home solutions, and among OOH lockers and parcel shops to adapt to diverse local preferences.
As a result, Geopost serves major retailers, SMEs and European consumers, looking for flexible, hybrid delivery solutions. Indeed, while lockers are highly popular in markets like Poland and the Baltics, parcel shops remain the preferred option in countries such as France and Spain, where local shops play an important role in the delivery ecosystem.
This strategy has proved successful with OOH volumes across Geopost’s network increasing by +26% during the first half of 2025, compared to the same period last year, and OOH cross-border deliveries in particular growing by +44%.
Notable recent expansions among Geopost’s European business units include :