DPD Germany and GLS unveil “inboxx”, the new unified brand for their parcel network
DPD Germany and GLS have set themselves the ambitious goal of establishing one of the largest open OOH-networks in Germany by the end of 2027. Customers will then have flexible access to 20,000 shared OOH points for sending and receiving their parcels, including up to 6,000 parcel lockers.
Both partners already operate 10,000 parcel shops each, which largely can be used by customers of both parcel services. At the same time, the joint network of parcel lockers is growing rapidly. With inboxx, this network is being managed under an independent brand that highlights flexibility, convenience and recognition value in customers' everyday lives. What has grown through partnership is now being given a face.
Inboxx stands for an open network that currently offers senders and recipients, and in the future also other parcel services and retail partners, access to a powerful infrastructure. This creates a shared platform wherever people are on the move in urban areas. With inboxx, the parcel waits for the person – not the person for the parcel.
With inboxx, we are creating an ecosystem that makes our service even more convenient and flexible for all customers. It allows parcels to be collected and sent in the way that best suits the sender and recipient – an individual branding for our partners is also available on request.
Michael Knaupe
Chief Customer Experience & Business Development Officer at DPD Germany
With inboxx, we are establishing an infrastructure model in the German parcel market that is open in terms of access and consistently designed from a partner perspective. We are creating a new OOH service with high standards – as an alternative to conventional isolated solutions. With our new brand, we are giving our network a clear identity.
Jascha Waffender
Director Out of Home at GLS Germany
Outdoor advertising in OOH focus city Berlin : present in central locations.
To mark the launch of the brand, inboxx will be visible in public spaces : an eye-catching brand campaign is being launched in Berlin. Until 19 March, motifs will be displayed on large-format 18/1 spaces as well as on info screens, metro boards, projector ads and fly posters throughout the city. The campaign will be visible at central transport and city locations, including around major public transport hubs. Where urban mobility meets everyday life, inboxx is positioning itself as a natural part of modern city logistics.