Available in France starting today, Singular is already up and running in four European countries (Italy, Spain, Croatia, and Slovenia). Its launch in France will let shoppers discover local, authentic, high-quality products picked for their uniqueness and French roots. Navigation is simple: each product page redirects to the merchant's e-commerce site, where the purchase is made directly.
The platform is accessible directly via the DPD France website and the myDPD website, which has more than 900,000 users.
SMEs are at the heart of the French economy and represent a significant part of DPD France's business. By launching Singular, DPD France is reaffirming its commitment to supporting these essential businesses by offering them free visibility for their products. The aim is to help e-merchants emerge in a highly competitive environment, while promoting their brand identity. This initiative aims to encourage the growth of SMEs and facilitate their expansion, both nationally and internationally.
“DPD France's new Singular platform offers French SMEs, such as Baiham Paris, a great opportunity to develop their e-commerce business by enabling them to gain visibility and attract new customers.” says a Baiham - Paris customer.
“At DPD France, we are much more than just a delivery service. We forge strong links with thousands of retailers and SMEs throughout France. With Singular, we are going even further. This initiative provides a real digital showcase to highlight their expertise and the excellence of their products.”
Nicolas Morin
National Sales Director
Singular has already attracted 10 French SMEs, including: Baiham Paris, Nümorning, Melifera, JNPR Spirits, Eclae, Maison Verdier, Castex, Noham, Savonnerie Artisanale du Jura, and Atelier Sophie Janière. These partners embody the richness of the French entrepreneurial fabric, with a solution covering the main categories most popular with internet users: fashion, beauty & wellness, home decor, and food. New merchants will soon be joining the platform.
Singular is part of Geopost's overall strategy to promote local brands on a European scale. Already launched in 2024 in other countries where the group operates, the platform was first introduced in Italy with BRT, then in Spain with SEUR, followed by Croatia (DPD Croatia) and Slovenia (DPD Slovenia). This European approach demonstrates the Group's desire to strengthen the visibility of SMEs in each country where it operates and to gradually extend the visibility of these brands to other countries that have deployed Singular thanks to the upcoming interconnection of all platforms.
To date, Singular brings together 84 active merchants in all the countries concerned, 510,000 cumulative unique visitors, and 14,500 product references, all from SMEs selected for their expertise, local commitment, and the quality of their offerings.