Delivery: New SME Expectations Reshaping the Market
SMEs are at the heart of economic transformation. Understanding their expectations allows us to anticipate emerging market dynamics and uncover new avenues for growth. This research sheds light on how European businesses are redefining their sourcing strategies in response to a rapidly evolving landscape. They are distributors, retailers, healthcare providers, industrial partners, service companies and parcel recipients who keep Europe’s economy moving.
They want greater visibility, more flexibility, stronger resilience and better digital experiences. They are embracing AI-driven sourcing while seeking trusted, reliable partners able to support their business continuity.
The 2026 Geopost Business Barometer explores these shifts across 21 European countries and six major industries to identify the trends that will shape tomorrow’s commercial relationships.
These findings underline the growing role of logistics providers in helping organisations maintain continuity, strengthen resilience and respond effectively to disruption.
Carmen Cureu
Market Research Director, Geopost
