CNP Assurances announces proposed acquisition in Brazil and Mexico
Summary
CNP Assurances announces the acquisition of Prudential Financial’s insurance businesses in Brazil and Mexico. By strengthening its presence in two major Latin American insurance markets, the La Banque Postale subsidiary is developing new growth drivers and diversifying its revenues. The project will also help strengthen La Poste Groupe’s bancassurance pillar.
CNP Assurances has signed an agreement with Prudential Financial, one of the world’s leading financial services companies, to acquire its businesses in Brazil and Mexico. The proposed transaction is a concrete step towards achieving La Banque Postale subsidiary’s ambition to strengthen its international positions and develop new, sustainable growth drivers that will contribute directly to the development of La Poste Groupe.
An essential need for new growth drivers
Operating in 17 countries, with 8,700 employees and €40 billion in revenue, CNP Assurances already has strong positions in Europe and Latin America. Its aim is to pursue growth opportunities in markets where demand for insurance is most dynamic.
CNP Assurances’ strategic plan, “Lead for Impact”, highlighted the need to prepare for the future, as some of its long-standing, strategic partnerships with the distribution networks for its insurance products could come to an end in the coming years. This transaction will enable CNP Assurances to anticipate this development and diversify its sources of revenue.
An already strong presence in Latin America
Latin America accounts for €6 billion, or 15% of CNP Assurances’ revenue. Present in Brazil for 25 years, the La Banque Postale subsidiary is currently the country’s third-largest insurer, with 15 million customers, and has built up strong expertise in this fast-growing, highly sought-after market offering significant opportunities.
By strengthening CNP Assurances’ presence in Brazil and opening up the Mexican market, “this agreement opens up new prospects for our bancassurance business in a particularly dynamic market,” said Stéphane Dedeyan, Chairman of the Executive Board of La Banque Postale.
And for good reason: these two countries account for almost two-thirds of the regional insurance market and are benefiting in particular from the development of a large middle class. In 2025, Prudential Financial generated €1.3 billion in revenue across the two countries.
A value-creating transaction for La Poste Groupe
This transaction, which is strategic for the future of CNP Assurances, also represents a positive investment in the development of La Poste Groupe as a whole.
This project is fully aligned with our ‘Réussir ensemble – Ambitions 2031’ strategic plan, as it strengthens our bancassurance pillar. By developing its business and financial performance, CNP Assurances is sustainably strengthening La Banque Postale’s business model and, beyond that, our Group’s ability to finance its activities, transformation and jobs.
Marie-Ange Debon
Chairwoman and Chief Executive Officer of La Poste Groupe
The strength and growth of the La Banque Postale subsidiary are indeed a major asset for the Group. By developing its business and financial performance, CNP Assurances is sustainably strengthening La Banque Postale’s business model and, in turn, that of La Poste Groupe.
In practical terms, thanks to the sound management of the funds entrusted to it and the earnings it generates, CNP Assurances can pay a dividend to La Banque Postale, which in turn pays a dividend to its parent company, amounting to nearly €800 million in 2025.
This contribution is key to enabling La Poste Groupe to continue its activities and transformation, at a time when mail volumes have fallen by two-thirds in 15 years and the compensation paid by the French State for the provision of its public service missions falls €1 billion short of their annual cost.
Lastly, the transaction will be financed using CNP Assurances’ own funds, and its capital coverage ratio will remain robust. It will have no impact on La Poste Groupe’s debt or on its capacity to invest in support of its industrial and commercial activities in France and Europe.
Prudential Financial at a glance
Prudential Financial is one of the world’s leading financial services companies and a major player in active asset management. As of 30 June 2026, the company managed approximately $1.6 trillion in assets and operated in the United States, Asia, Europe and Latin America.
Through the diversity of their backgrounds and talents, Prudential employees work to improve people’s lives and expand access to financial opportunities by making investment, insurance and retirement solutions more accessible.
For more than 150 years, Prudential’s iconic Rock symbol has embodied strength, stability, expertise and innovation.
Questions - answers
Why does CNP Assurances want to strengthen its presence in Brazil and Mexico?
CNP Assurances aims to consolidate its international positions, diversify its sources of revenue and develop new, sustainable growth drivers.
What is CNP Assurances’ presence in Latin America?
Latin America accounts for €6 billion, or 15% of its revenue. CNP Assurances has been operating in Brazil for 25 years and is now the country’s third-largest insurer, with 15 million customers.
What does this proposed acquisition mean for La Poste Groupe?
The project strengthens La Poste Groupe’s bancassurance pillar. By growing its business and earnings, CNP Assurances reinforces La Banque Postale’s economic model and, more broadly, that of La Poste Groupe.