La Poste celebrates the centenary of Fragonard
Inspired by the flower fields of Provence, the house's perfumery expertise and its iconic archives, this 2026 Heart Stamp celebrates a century of fragrances, colours and joy. Bright, floral and modern, this stamp is illustrated with a bouquet of Fragonard's favourite flowers and enhanced by a radiant heart : an invitation to share a little sunshine and happiness with every message. The stamps are scented with orange blossom, the signature scent of Maison Fragonard since 2004, extending the poetry to the recipient. They are also enhanced by the application of hot foil stamping.
Fragonard : 100 years of fragrant history
Founded in Grasse in 1926, Fragonard is one of the last traditional perfumery houses still operating in the world capital of perfume.
For a century, it has cultivated a passion for flowers, colours and natural materials, maintaining an intimate connection with Provence, an inexhaustible source of scents and inspiration. Fragonard's historic postcards, distributed throughout France since the 1960s, bear witness to the long-standing link between the company and the art of letter writing. Some were even scented thanks to a detachable strip, allowing the scent of Grasse to travel far beyond its fragrant hills.
With this new heart-shaped stamp, Fragonard is symbolically reviving this tradition : sending happiness, memories and a little fragrance by post.
Informations :
‘Fragonard’ heart stamp pad :
Size : 135 x 143 mm
Presentation : pad of 5 stamps
Printing : photogravure Face value: €1.52 (20g Green Letter)
Retail price : €7.60
Print run : 360,000 copies (Ref: 11 26 090)
Heart stamp :
Size : square 38 x 38 mm
€1.52 - Green Letter 20g (Ref: 11 26 002)
Print run : 1,497,600 copies for €1.52
€3.10 - Green Letter 100g (Ref: 11 26 003)
Print run : 698,400 copies for €3.10
Self-adhesive sheets :
Presentation : 30 stamps per sheet
Sheet print run at £1.52 (i.e. £45.60) : 27,000 copies (Ref: 15 26 002)
Sheet print run at £3.10 (i.e. £83.40) : 15,000 copies (Ref: 15 26 003)
Souvenir card :
Printing :
Sheet : photogravure
Card : offset
Print run : 20,000 copies
Retail price : €5.00 (1 sheet of 2 stamps)
The Heart series will be sold in many post offices (excluding self-adhesive sheets), by subscription or by mail order from Philaposte, by reservation at your tobacconist's (excluding self-adhesive sheets) and on the website www.laposte.fr.